choccoweeble (![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
choccoweeble) wrote2009-03-23 06:47 pm
choccoweeble) wrote2009-03-23 06:47 pm
Subway...
... are very, very strange. At least the one closest to where I work is.
Now I am by no means a marketing expert, but the little I have gleaned, is that the main purposes of promotions / special offers are as follows :
1/ To get people to come into your shop.
2/ To get people already in your shop to spend more money than they would have otherwise.
3/ To get people to come back to your shop, and spend more money at some future time.
There may possibly be other more secret reasons that I am not aware of, but these I think are the main ones. Now, given these assumptions, and also given the following :
1/ This Subway store is quite out of the way, so no passing trade would see any promotional posters etc in the windows.
2/ There WERE no promotional posters in the windows.
3/ Subway sandwiches cost between £3 and £6 depending on the size and what you have on them
Could somebody now please tell me the logic behind the following offer, as it's been confusing me since lunchtime:
"Buy a large drink for £1.20 and get your sandwich free".
Now as I've already stated, this offer was not publicised, and therefore no-one would know about it until they were actually in the shop. So the sum total achieved by this? My conclusion was that I went into the shop to buy a sandwich, got it cheaper than I was already planning on paying, and got a free drink...
I'm really not at all sure what Subway get out of this deal...
Now I am by no means a marketing expert, but the little I have gleaned, is that the main purposes of promotions / special offers are as follows :
1/ To get people to come into your shop.
2/ To get people already in your shop to spend more money than they would have otherwise.
3/ To get people to come back to your shop, and spend more money at some future time.
There may possibly be other more secret reasons that I am not aware of, but these I think are the main ones. Now, given these assumptions, and also given the following :
1/ This Subway store is quite out of the way, so no passing trade would see any promotional posters etc in the windows.
2/ There WERE no promotional posters in the windows.
3/ Subway sandwiches cost between £3 and £6 depending on the size and what you have on them
Could somebody now please tell me the logic behind the following offer, as it's been confusing me since lunchtime:
"Buy a large drink for £1.20 and get your sandwich free".
Now as I've already stated, this offer was not publicised, and therefore no-one would know about it until they were actually in the shop. So the sum total achieved by this? My conclusion was that I went into the shop to buy a sandwich, got it cheaper than I was already planning on paying, and got a free drink...
I'm really not at all sure what Subway get out of this deal...
no subject
EAch subway is owned by somebody. But in order to have the name, and the supplies, they have to follow rules. Lots of rules.
If head office say "everybody in this area do an offer" then they do an offer. Even if it is only good over all and not for that sapecific subway.....
no subject
no subject
no subject
Odd promo offers
While chocolate and macademia nut cookies
B results in total forgiveness of A.